Why You Need Photos of Your Business Space
Once upon a time, a customer had to drive to your store to see what you offered.
Today all that is needed is a post online to showcase your business. However, this goes for your competitors too.
So, how do you invite customers to choose your business, over the competition when they are searching online?
By using photos that showcase the unique parts of your space. Showing instead of telling invites the customer to see themselves in your store partaking in your goods and services.
A visual experience online creates intrigue that leads to foot traffic.
THE TOP THREE USES FOR PHOTOS THAT SHOWCASE YOUR SPACE
Your website
Invite customers to visit your space in person by removing the unknown. For example, a waxing company that showcases their rooms are clean and comfortable with photos of their space will most likely be chosen over a wax company that has no imagery and the customer has no confirmation of what they might walk into.
Your Google My Business Page
Most people research online before deciding on a purchase and google is the most popular search engine, so why not take advantage of this? Use your Google My Business page to boost your SEO and reach with custom posts and customer reviews. Post images regularly with updates on your business to increase direct requests. “ Businesses with more than 100 images get 2,717% more direction requests than the average business, while those with just one image get 75% fewer.” -Bright Local
Large Scale Proposals
From hosting private events at a nail salon to expansion/ franchising inquiries, having a high quality representation of your space will give the inquiry an opportunity to visually invest in your business. Over 75 percent of consumers are inspired to make purchases by visual content - GeoMarking.com Let your space speak for itself.
How do these three things convert into foot traffic? People love to go out and be apart of something. A single view online can turn into an in- person visitor in no time with a well timed sale, discount promotion, or live event. Increase the number of people that know you exist and you will increase the foot traffic your store front sees. The steps are simple, book a photographer, execute a content plan to maximize the use of the photos, and be consistent. This isn’t an overnight fix, or a guaranteed strategy; it is simple a single tool that could boost your business over time.
Do you have a unique space for your business? Then schedule a time to book your photographer and start converting those online shoppers to instore visitors.
HOT TIP
Your Google My Business page is one of the strongest tools for search optimization for your business. The key is to keep the photos updated and consistent, while also generating reviews that new customers can view to confirm that you offer what they need.
“Research found that businesses with 100+ images in their Google Business listing get 520% more calls and 1,065% more website clicks than the average business. ”
Have you leveled up your business recently? Do you need a website update and new content for your social media because you have recently changed/ remodeled your business space? Then, let me provide you with stunningly timeless new photos to showcase what you offer to the world.
